Does Your Business Have The Right DNA For Success?
Why should the consumer buy anything from YOU? That is the eternal and daily question of every business. Whether it is a huge international corporation or a mom and pop store, whether it's an ad on the top rated TV show in the US or the website that you just uploaded to the internet, the message you send to consumers must be very basic: you NEED to buy THIS from ME. What is the best way to answer that question, especially for a small business with a small advertising budget, or someone running an online business from their house? By working on your company's DNA, you can streamline the message and use your customers to get your message out to a broader market.
What is your company's DNA? It is a simple acronym, standing for Dependability, Novelty, Attitude. How do these three simple words help you build a business that will last for years and gather more customers than you had thought possible? Because these 3 words force your business to focus on the customers and their needs.
Dependability. This means that customers can expect your business to provide them with solutions to their problems and to meet their needs, every time. You can do this by establishing your self as the best in your market, and then having the customers seek you out when they need something. Or, you can engage in a regular dialogue and conversation with your customers, learn what problems they are facing, what solutions they need, and then provide those solutions in a timely manner, at a reasonable price. By communicating with your customers, and encouraging them to communicate back, you can always be on top of their problems, and establish yourself as a dependable business.
Novelty. Not like in "whoopie cushions" and "dribble glasses" (although those are always good for a laugh!). No, the novelty here is in the uniqueness or newness of your products or services. Again, you can achieve by pondering and thinking and meditating and coming up with unique invention after unique invention. But for everyone else, the way to present novel products to consumers is to present products or services focuses on their needs and problems - unique solutions, possibly available at other businesses, but packaged for the customer's needs when they need it. By regularly communicating and dialoguing with your customers, you get to learn their needs and problems, and can then focus your creative powers on solving their problems, not the problems of the universe. Anyone can sell "one size fits all" or "off the rack info products" - but by offering packages (even a package of off the rack info products) that solve your customer's problems, you provide the novelty that they will come to expect.
Attitude. How do you approach your customers? Are you so arrogant that you will offer them the products that make you the most profit or the highest commission, whether or not they even need what you are selling? Or do you ask your customers what they need, what problems they are facing, and offer them solutions that actually help them? Do you approach your clients as people who should be lucky they are given the privilege of buying from you, or do you realize that the key to your success is your customers and their satisfaction? Do you talk TO your customers, or WITH your customers?
Engaging in a conversation with your clients helps makes your business Dependable, present Novel products or services, and achieve the right Attitude for success. Establishing excellent customer relationships will help your business achieve the DNA for success. And answer the question of why the consumer should buy from you? Because you are selling what the customer has told you he or she needs.
Get the FIRST and ONLY book that discusses this REVOLUTIONARY concept in online marketing:
"Don't Just Build A List - Build A COMMUNITY!"
**Special LIMITED TIME Pricing **
** BONUSES chosen and designed to build your List as the basis for your COMMUNITY
Start Your Life NOW! Achieve EXCELLENCE in any area of your life that you choose: Business, Fitness, Personal, Spiritual, Relationships. Free REBRANDABLE eBook: "How To Build Customer Relationships And Improve Your Sales."
What is your company's DNA? It is a simple acronym, standing for Dependability, Novelty, Attitude. How do these three simple words help you build a business that will last for years and gather more customers than you had thought possible? Because these 3 words force your business to focus on the customers and their needs.
Dependability. This means that customers can expect your business to provide them with solutions to their problems and to meet their needs, every time. You can do this by establishing your self as the best in your market, and then having the customers seek you out when they need something. Or, you can engage in a regular dialogue and conversation with your customers, learn what problems they are facing, what solutions they need, and then provide those solutions in a timely manner, at a reasonable price. By communicating with your customers, and encouraging them to communicate back, you can always be on top of their problems, and establish yourself as a dependable business.
Novelty. Not like in "whoopie cushions" and "dribble glasses" (although those are always good for a laugh!). No, the novelty here is in the uniqueness or newness of your products or services. Again, you can achieve by pondering and thinking and meditating and coming up with unique invention after unique invention. But for everyone else, the way to present novel products to consumers is to present products or services focuses on their needs and problems - unique solutions, possibly available at other businesses, but packaged for the customer's needs when they need it. By regularly communicating and dialoguing with your customers, you get to learn their needs and problems, and can then focus your creative powers on solving their problems, not the problems of the universe. Anyone can sell "one size fits all" or "off the rack info products" - but by offering packages (even a package of off the rack info products) that solve your customer's problems, you provide the novelty that they will come to expect.
Attitude. How do you approach your customers? Are you so arrogant that you will offer them the products that make you the most profit or the highest commission, whether or not they even need what you are selling? Or do you ask your customers what they need, what problems they are facing, and offer them solutions that actually help them? Do you approach your clients as people who should be lucky they are given the privilege of buying from you, or do you realize that the key to your success is your customers and their satisfaction? Do you talk TO your customers, or WITH your customers?
Engaging in a conversation with your clients helps makes your business Dependable, present Novel products or services, and achieve the right Attitude for success. Establishing excellent customer relationships will help your business achieve the DNA for success. And answer the question of why the consumer should buy from you? Because you are selling what the customer has told you he or she needs.
Get the FIRST and ONLY book that discusses this REVOLUTIONARY concept in online marketing:
"Don't Just Build A List - Build A COMMUNITY!"
**Special LIMITED TIME Pricing **
** BONUSES chosen and designed to build your List as the basis for your COMMUNITY
Start Your Life NOW! Achieve EXCELLENCE in any area of your life that you choose: Business, Fitness, Personal, Spiritual, Relationships. Free REBRANDABLE eBook: "How To Build Customer Relationships And Improve Your Sales."
posted by Rick C at
1:11 AM
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