Rich Is NOT A Crime

Monday, March 26, 2007

Hooking Up: The DEATH Of Feminism

I just read a review of a book about "Hooking Up." Hooking up is the term for when young girls meet young guys for sex, and sex only. There may be a relationship, there may not be. It's not dating, and it's not monogamous.
The author of the book (I'll update this entry with the name of the book and author) says that this is a false sense of empowerment to young women, that they think they have achieved some sort of independence and some sort of equality with men, but in reality they are simply handicapping themselves for future mature realtionships. This book has come under all kinds of attacks from feminists, who say that the author wants girls go back to the 1950's and that girls should be able to make these decisions on their own.
I am 44. I lived through, and saw the development of feminist ideas throught the late 60's and the 70's and 80's. I have read Nancy Friday and Erica Jong and Betty Friedan and Gloria Steinem - on my own, not as part of some women's studies class. I was raised by a single (read: widowed) mother, and saw her struggles in a society that was moving from "women should stay home" to "women can sit at the boardroom table." I agree completely that women should not be treated less than men in our society.
I also recall, at a very young age - watching Phil Donohue and other talk shows with the feminist leaders, discussing the society the envisioned - that the reality was going to be that the end result of the feminist movement - if it concentrated solely on "empowering women" - would be that women were going to acquire all the bad characteristics of men, but - without likewise educating men that feminism can co-exist with traditional ideals of masculinity - men would not acquire the positive characteristics of women.
"Hooking up" proves that point. Young women, by adopting promiscuity as a lifestyle, are ignoring the risks they are exposing themselves to: AIDS, pregnancy, STDs, rape, and the dehumanization accompanying being used as an object. These young women - when they reach an age where they want mature committed relationships - will be no more equipped for commitment than the men they are "hooking up" with.
The goal of feminism was to have women achieve equality of opportunity in the workplace and the social environment. Unfortunately, it seems they have achieved the equality of the lowest common denominator.

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Sunday, March 18, 2007

Beating The MYTH Of The Internet Gurus

Internet marketing, for most of us, is like casting a great big net and hoping that enough people are interested in our email to visit the website. Then, that enough people are interested enough to actually buy a product.

So look at the variables: you have to have someone actually open the email. Then, that person must have an interest THAT MOMENT, that your email hits on. Then, your ad copy must MOTIVATE the person to go to your website. Then, that person must be INTERESTED enough to read all through the website, to learn about your product. Then, that person must DECIDE that you are selling what he or she wants, right then, for THAT price. Whewww! That is a lot of stuff that has to go right, for ONE sale.

So how do the gurus do it? How do these people make $10,000 in 3 days, or $10,000 per month, or $1,000,000 in 24 hours? (And I have no reason not to believe these claims...)

First, most of those people have backgrounds in marketing or sales. They are selling to people who don't. Second - and THIS is the important part - they have developed and WORKED a list of customers. They tell you to build a list (and sell yoiu the products to do this)... but they only HINT at how to DEVELOP a list, so that it is receptive to your offers, so that your list makes regular purchases from you.

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Friday, March 16, 2007

Rich Is NOT A Crime: It's The DEATH Of Online Businesses. AGAIN...

Rich Is NOT A Crime: It's The DEATH Of Online Businesses. AGAIN...

Thursday, March 08, 2007

It's The DEATH Of Online Businesses. AGAIN...

I got an email from an Internet marketing guru. Again.
It seems that online marketing is DEAD. Again.
Something's changed, and my business is toast. Again.
And this guru has the ONLY solution. Again.

I get these emails about once a week. From different gurus. With different words, but always the same pitch:
"The sky is falling and only has an umbrella!"

How can you set up your online business so that it's NOT dependent on whatever these gurus dream up?

By FOCUSING on your RELATIONSHIP with your CUSTOMERS.

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