What Can TALK RADIO Teach You About Internet Marketing?
The past 10 or 15 years have seen talk radio explode across the dial. Most talk radio programs have a particular political bent, but others are focused on real estate, money management, family law, and - the most entertaining - dental advice. But all of them have one thing in common. One thing that makes them each "talk radio." One thing that you can learn to apply to your internet marketing, and increase your sales.
All of these examples of talk radio programs - and the dozens and maybe hundreds that are springing up on local stations and satellite radio - have at their core: talk. The ability for listeners to call in and have an on-air, real time discussion with the host or guest. It is the exchange of ideas, of different points of views, of different backgrounds on ever-changing topics that gives talk radio its appeal. The possibility that the listener will hear something that will either teach him something, or stimulate thought, is what keeps people tuning in day after day. Even if you disagree with the host, or his politics, or his approach to dentistry, people tune in to hear callers challenge the host.
Talk radio proponents will tell you that talk radio programs connect with large segments of the population because the radio shows validate the opinions and feelings of that audience. This is true, to an extent. People will listen to programs they agree with, whether that show has a particular political point of view or a particular style of songs they play. But the presentation of the program is tailored and redirected because of the dialogue with the audience. How many times have you heard a host apologize because something they said offended some listeners? Or how many times have you heard a host say that they need to explain a point in a different way, because some people weren't "getting it"? These are examples where the conversation with the audience directly influences the presentation of the program, which makes for a happier and more receptive audience. And it is this interactivity - this knowledge on the part of the audience that they have immediate feedback on the program that they enjoy listening to - that has made talk radio explode the way it has. There have been topical shows on TV and radio for as long as anyone can remember. There have been call-in shows on TV and radio for generations. But it is the ability of the audience to interact with the show itself - to give feedback and criticism that is heard and responded to - that makes talk radio unique, and so immensely popular.
It can be the same with your marketing program. Using the enormously powerful tools of the internet, you can engage in a dialogue with your customers (your list). You can allow them to comment on your marketing, your products, your approach. You can open your marketing up to hearing their problems, and interacting with your customers to understand the solution they need - and then offer it to them.
Right now, you are running a business that has the most powerful and inexpensive communication tools ever imagined in history. You, with a simple safelist blaster or search engine submitter, can reach so many more people, for so much less money and in so much less time, that the heads of the great capitalists of the last century would quite simply explode. Take advantage of the opportunity that is offered to you. Dialogue with your customers. Turn your list into a community.
Start Your Life NOW! Achieve EXCELLENCE in any area of your life that you choose: Business, Fitness, Personal, Spiritual, Relationships. Free REBRANDABLE eBook: "How To Build Customer Relationships And Improve Your Sales."
All of these examples of talk radio programs - and the dozens and maybe hundreds that are springing up on local stations and satellite radio - have at their core: talk. The ability for listeners to call in and have an on-air, real time discussion with the host or guest. It is the exchange of ideas, of different points of views, of different backgrounds on ever-changing topics that gives talk radio its appeal. The possibility that the listener will hear something that will either teach him something, or stimulate thought, is what keeps people tuning in day after day. Even if you disagree with the host, or his politics, or his approach to dentistry, people tune in to hear callers challenge the host.
Talk radio proponents will tell you that talk radio programs connect with large segments of the population because the radio shows validate the opinions and feelings of that audience. This is true, to an extent. People will listen to programs they agree with, whether that show has a particular political point of view or a particular style of songs they play. But the presentation of the program is tailored and redirected because of the dialogue with the audience. How many times have you heard a host apologize because something they said offended some listeners? Or how many times have you heard a host say that they need to explain a point in a different way, because some people weren't "getting it"? These are examples where the conversation with the audience directly influences the presentation of the program, which makes for a happier and more receptive audience. And it is this interactivity - this knowledge on the part of the audience that they have immediate feedback on the program that they enjoy listening to - that has made talk radio explode the way it has. There have been topical shows on TV and radio for as long as anyone can remember. There have been call-in shows on TV and radio for generations. But it is the ability of the audience to interact with the show itself - to give feedback and criticism that is heard and responded to - that makes talk radio unique, and so immensely popular.
It can be the same with your marketing program. Using the enormously powerful tools of the internet, you can engage in a dialogue with your customers (your list). You can allow them to comment on your marketing, your products, your approach. You can open your marketing up to hearing their problems, and interacting with your customers to understand the solution they need - and then offer it to them.
Right now, you are running a business that has the most powerful and inexpensive communication tools ever imagined in history. You, with a simple safelist blaster or search engine submitter, can reach so many more people, for so much less money and in so much less time, that the heads of the great capitalists of the last century would quite simply explode. Take advantage of the opportunity that is offered to you. Dialogue with your customers. Turn your list into a community.
Start Your Life NOW! Achieve EXCELLENCE in any area of your life that you choose: Business, Fitness, Personal, Spiritual, Relationships. Free REBRANDABLE eBook: "How To Build Customer Relationships And Improve Your Sales."
posted by Rick C at
12:33 AM
|
0 comments
